Overview:
Led the launch of the Target Services page for a new client, Thought Squad, to promote services for new parents. Acted as the project and business owner, overseeing strategy, coordination, and execution with a strong focus on SEO and cross-functional collaboration.

Key Actions:

• Created a detailed project brief outlining goals, timelines, and deliverables

• Coordinated a large cross-functional team including editors, designers, copywriters, and client stakeholders

• Managed all communications across internal and external teams

• Ensured all product information met launch deadlines

• Secured creative and technical assets

• Developed and implemented SEO strategy

• Reviewed and approved final content for accuracy and alignment with goals

Results:
Successfully launched the services page on time, improving content visibility and aligning with Target’s parent-focused marketing objectives.

Tools Used:

• Salesforce

• Internal communication platforms

• Microsoft Office

Skills Used:

• Cross-functional communication

• Creative thinking

• Content planning

• Project management

• Timeline coordination

• Research

• SEO strategy

Visual Assets