Spectrum: Rainbow Pages

Overview: This project involved creating and publishing the latest edition of the Rainbow Pages Directory - showcasing queer places and spaces in the regions of Kitchener, Waterloo, Cambridge and Guelph.

Key Actions:

• Reviewed past Rainbow Pages editions to evaluate design, budget, and communication strategies, identifying key gaps in media engagement and financial sustainability.

• Discovered Ad underpricing, conducted a competitive market analysis, and introduced fair, revenue-boosting pricing accessible to community sponsors.

• Created and launched Spectrum’s first Instagram funding announcement to enhance visibility and public engagement.

• Audited and updated the online directory by verifying previous listings and adding new ones, using Mailchimp to manage mass outreach.

• Led advertiser relations for two months, customizing packages, assisting with ad design, and developing a standards guide to support small businesses.

• Upgraded magazine production to Adobe InDesign, establishing a cohesive visual identity and managing the full design and printing process.

Results and Impact:

• Fundraising: Raised $5,000—more than 200% growth compared to the previous year.

• Distribution: Printed and distributed 1,000 copies across local publishers, with matching window stickers for participating businesses.

• Community Support: Designed 3 custom ads for small queer-owned businesses, strengthening Spectrum’s relationships and offering added value.

• On-Time Delivery: Successfully met all deadlines and exceeded project goals.

Tools and Skills Used:

• Microsoft Office & Excel

• Adobe InDesign, Photoshop, Illustrator

• Mailchimp

• Technical & strategic design

• Community outreach & client relations

• Secondary market research

• Fundraising strategy and pricing analysis