Spectrum Annual Report
An effort Showcasing designing and intention
Overview: This project involved designing and finalizing the Annual Report for Spectrum Waterloo, with the goal of consolidating the organization’s yearly activities, impact, and community engagement into a single professional document. The report needed to be published on time for Spectrum’s Annual General Meeting.
Key Actions:
Edited and organized pre-existing content to fit a cohesive narrative.
Incorporated community voices and feedback directly into the design.
Used Photoshop, Illustrator, and InDesign to develop a clean, accessible layout.
Emphasized visuals and human storytelling under the theme “We Belong Here.”
Results:
A complete, professional, and visually compelling annual report.
Positive internal feedback and on-time delivery.
Enhanced personal design skills and software proficiency.
Tools used:
Adobe Photoshop
Adobe InDesign
Adobe Illustrator
Skills Used:
Graphic Design & Layout
Designed a professional, readable report layout with visual appeal
Balanced imagery, data, and text while following accessibility guidelines
Content Editing & Narrative Structuring
Refined and reorganized content for clarity, flow, and impact
Ensured tone aligned with Spectrum’s community-driven mission
Community-Centered Storytelling
Integrated real community feedback, quotes, and testimonials
Emphasized belonging and inclusion in response to local tensions
Project & Time Management
Delivered the final report on a strict deadline
Coordinated feedback cycles and version control efficiently
Creative Direction & Visual Communication
Interpreted abstract themes (“We Belong Here”) into visual elements
Maintained design consistency while allowing emotional resonance
